I like the way marketing your business through blogging can be a gentle, almost under the radars approach to marketing.
I want to talk about my thoughts on “one gentle touch point at a time”.
One Gentle Touch Point
When you are blogging regularly you get to reach out to your people and gently push them some content. You get to gently touch base with them weekly, bi-weekly or whatever your blogging schedule is.
This gentle touch to their RSS reader or inbox via email is one of the winning components of blogging as a business marketing strategy.
Non-Pushy Marketing
The reach of your blog post is determined by people who have signed up for your RSS or email list, the people on your social media followings or people who find you through a search they generate. People give permission to read your content.
Your blog post is not telemarketing, it’s not unwanted direct mail. It’s not ads between your favourite show or house to house cold calling. It is something you create release and allow people to consume in a way that is appealing to them.
So all marketing via blogging is by default non-pushy. If the people on the other end of your content are not happy with you any more they can simply unsubscribe and move on. Once the permission element of a subscription is removed you are not forced to consume more content like the interrupting phone calls of junk mail that is forced upon us.
Slowly Building Authority
As you gently touch people over time you are growing your authority on an incremental basis.
If what you blog about resonates with people they stay and read more. The more they read, the more they are convinced you know what you are talking about.
Being In People Forethought
If you are making these regular gentle touches, you are constantly in the forethought of people’s minds. Do it often enough and when the timing is right for “your people” to hire someone that sells or does “your thing” you will be the go to person.
I see this on a regular basis. When I send out my weekly email there is nearly always a reply along hte lines of
“Neil, just seen you post really enjoyed it, can you give me a quote for WordPress technical support for XYZ”
Add Value Not Ads
When you ad value to people rather than simply dumping ads on them you build a level of trust that cannot be bought. Helping people solve their problems, educating them and, at the same time , highlighting your paid offerings is a great way to do business.
I’m in the very weird position of being a techie in the UK running a small computer consultancy who also has an audience of people who consume what I write! That is the beauty of blogging.
What Do You Think?
Is the slow drip feed of quality content and the constant gentle touches a good way to run a business or are the brutal in your face methods best? Let’s talk about it in the comments.
It’s not a fast way to market your business, but once you have the traction and audience it’s an exceptional free way to build a brand.
Image by calamity_photography
5 thoughts on “One Gentle Touch Point At A Time”
I completely agree with this wisdom. IMO it’s all about thinking holistically and not viewing people as consumers. Just share useful information openly and with love, and you’ll find that abundance is always there to meet you. Cheers = )
Neil,
I totally agree! My biggest source of marketing is my e-mail newsletter. I write every Wednesday with a little personal message about life or business and one social media tip. My list has grown by leaps and bounds and people always tell me how much they like my tips and my consistency. When they need webdesign, help with their online presence or social media, they remember me.
I always like what you put out and how you walk the walk and it has worked to grow your business too! Thanks for putting it out there.
Yep, this is exactly how I roll. Provide useful, relevant and interesting content for my target market. Give them a chance to get to know me in a natural way. Like making friends, it takes some time. And most people want to do business with people they know, like and trust. Blogging in the way you outline builds that kind of credibility.
Neil, I too am a strong believer in the slow drip-feed of quality content! Though it is a lot of work coming up with original content, I have found this a very effective and meaningful way to go about things. And, it allows one to build up quite a nice portfolio of writing, from which it would be relatively easy to mine the content for an ebook later on down the road …
This is the method that I’ve used to spread the word about permaculture, and permaculture design courses, to my communities.
Great post Neil, and some wonderful comments above. It’s the slow-creep of evolving respect, authenticity and trust – all rare commodities these days. Thanks for your insights.
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