Let’s start the week with a little bit of open discussion. I want to pose the following question:
“How can you use a commentors email address?”
Let’s step through the process, to leave a comment on a WordPress site you need to leave your email address. Is this an indication you want to be contacted, have you given your email address over to be contacted by the site owner?
The email addresses are sitting there in your WordPress database, with a little effort they can be exported and use by the site owner to send content or offers to the email address holder.
Have They Opted In?
Has a commenter opted into your stream of messages by leaving their email address? Have they given their permission to be contacted?
This is a grey area, in my heart of hearts I think they have opted in to discuss a particular post and not to be added to your full list.
But … they have shown interest in your site, they are engaged enough to leave a comment, what if you have some excellent content only available to your email list members.
Can You Ask for Further Permission?
Is it acceptable to export their email addresses and then request their permission to contact them further? How would you feel if you got a message like this
Hi {name}
I’m contacting all of the people who have left comments on my site to tell you about a free download I have created. My ebook entitled “The ten best widgets in the world” is available to download at no cost by joining my email list. You can do this from this link>>
Once they are on your list that is definite permission.
Using Email Addresses
A client of mine wanted to use the email addresses of his commentors to market an upcoming publication. The site has an active discussion going on in the comments, these people are invested in the site and enjoy the content being created.
I’m pretty sure they would be interested in the offer being made.
Export Emails
I used this plugin to extract all of the email addresses from the comments database so they can be imported into an email service such as Mailchimp.
http://www.joeswebtools.com/wordpress-plugins/export-emails/
I tested the process using my own site, I extracted a CSV of everyone who has commented on a post, took that list over to Mailchimp and imported it to make sure the process works.
I now have 124 email addresses in Mailchimp in an unused list. I know these are people who are interested in WordPress, to be blunt, these all meet my target demographics and are potential clients, there are several potential projects in there, should I mine that data,
What Is The Agreement
How would you feel if you got an email from a site you had commented on? To me this does not feel right, let’s get this discussion moving in the comments (honest I won’t add you to my list, you will need to opt in first) how can you use an email address?
Image by estark
6 thoughts on “Open Discussion: How Can You Use Comment Email Addresses”
There is no grey area as far as opting in is concerned. They left a comment on your blog, they didn’t opt in to your email newsletter. To add them to your mailing list would be spam and will get you blocked very quickly.
You’d also be on slightly dodgy ground if you sent them an email asking them to be added. It’s much better to spend time working on the touch points of your website and making sure someone can see value into opting into your email newsletter.
Hi Phil
Thanks for your points, thanks for joining the discussion.
If someone is invested enough in your site, and your list is of value then they will join is what I think you are saying so why should you have to mine the comment database?
Thanks again
Neil
Yeah correct, but you need to make your email newsletter sign up nice and obvious and also give a reason why they should part with their email address. A free report often works well.
Phil
I agree with you – I think it’s an absolute no-no to add people who comment on your blog to your email list without their explicit permission.
I don’t feel comfortable with sending them an email either, however, to advertise a free ebook and to ask them to join the email list to get it. I think I’d rather write a new blog post about the wonderful new ebook and the benefits of signing up to the email list… if the people who have been regularly commenting on the blog are engaged enough with the site to be subscribers or just visit the site regularly, they’ll see the blog post anyway and can make a decision about signing up or not.
Hi Taryn
Thanks for your comment, another vote for the explicit permission must be given side of the argument.
I’m keen to get the opinion of some people who think this is an acceptible practise
Please add my vote for explicit permission.
I’ve received emails from people thanking me for leaving a comment on their blog; I imagine they are using some kind of plugin to do that. So you could possibly do that, including an invitation to join your mailing list, but that’s it. If they don’t, it would be wrong to pursue it.
But frankly, if everyone emailed me even just to say thanks after I left a comment, I’d probably comment even less than I do now. We all get way too much email already!
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