I’ve been musing about lead magnets lately and if they are worth while for my business.  My conclusion is NO. At present if you visit my site there is no email signup to get a download or drip email course, and this is intentional because lead magnets don’t appear to generated much business for me. What Are lead Magnets Lead magnets are free giveaways that a site owner gives you in exchange for your email contact details. The thinking is that the site owner can build up rapport over a period of time, send out email newsletters proving their expertise, […]