[Video] Google Content Experiments

It’s been a while since I last created a video post, so I thought I would show you how to setup WordPress to work with Google content experiments for your site.

What Are Google Content Experiements

Google content experiments(GCE)  are a way to split test content on your site and find out what works and what does not work on your site. This is part of the free Google analytic service.

For example you may have a sales page with an image on it.   Does the sale page work better with the image or without it.  If you don’t have objective data, you are only making a guess.  Using GCE you can test which page performs the best by setting up an experiment and sending 50% of your traffic to one page and 50% of traffic to another.  Then using a system inside of your Google  analytics account called goals you you can test which page give you the most conversions.

Check out my video tutorial.

Video

Links

Here are the links I talk about in the video

Google Analytics

Content Experiments for WP plugin

 

Wrap Up

Do you find these type of video tutorials useful, let me know in the comments and I’ll create more.

Photo Credit: blondyimp via Compfight cc

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